Thou shalt always kill

rules for designers

Thou shalt think for yourself
Thou shalt be relentless in finding and following your purpose
Thou shalt design benefit before beauty
Thou shalt enable others
Thou shalt value all effort for progress no matter how insignificant it seems
Thou shalt challenge others’ idols and idolize change
Thou shalt not work for or with assholes
Thou shalt feed your hunger
Thou shalt act out your foolishness
Thou shalt hate nothing except hatred
Thou shalt base critique on facts not taste
Thou shalt make something that scares you every day
Thou shalt acknowledge your shortcomings
Thou shalt not be limited by others’ limits
Thou shalt free yourself from peer pressure
Thou shalt remember the feeling of insecurity you had when you started out
Thou shalt learn to spot les bullshitteurs, let someone teach you
Thou shalt focus on method not tools
Thou shalt walk away from design by committee, no matter how much you make or who you work for
Thou shalt trust your guts if your guts can be trusted
Thou shalt value friendship and trust over success
Thou shalt be loyal at your very core to be able to design for commitment and loyalty
Thou shalt not fall in love with your work so easily
Thou shalt trust no one producing self-centered branding, marketing or communication
Thou shalt not make generic repetitive designs,
Thou shalt not make generic repetitive designs,
Thou shalt not make generic repetitive designs,
Thou shalt not make generic repetitive designs, leave that to self-centered branding, marketing or communication agencies.
Thou shalt not be intimidated by imitators
Thou shalt only be brutally frank if it helps
Thou shalt have the stomach to admit failure
Thou shalt not take shit from no one, regardless of your mistakes
Thou shalt honor the fact that ideas come unannounced at any time of day or night
Thou shalt not structure your leisure
Thou shalt value your time as your greatest asset and spend it on what matters to you
Thou shalt make time to waste time
Thou shalt waste time without regret
Thou shalt learn from the past and believe in the future

And most important of all:
Thou shalt always kill.

Inspired by “Thou shalt always kill” by Dan Le Sac vs. Scrrobious pip